Written by: Joe Rutter | October 29, 2018.
Reigning from Amsterdam, G-Star RAW, known as G-Star, have been producing urban clothing with influences from vintage military apparel since 1989.
As the company has boomed over the last few decades, it has led to the brand being showcased at New York Fashion Week on multiple occasions. With more than 6,500 selling points globally, G-Star has flagship stores worldwide in cities such as New York, London, Paris and Milan.
The success of the Dutch company is believed to be due to G-Star’s “Just the Product” philosophy- that boldly claims to have pushed many ‘denim firsts’, including the introduction of ‘luxury denim for the streets.’ G-Star maintain that they are in favor of combining high-level craftsmanship with street level edge which you can currently find on the Mainline Menswear website.
In recent years, Pharrell Williams became co-owner of the label following the 2014 collaboration with the music producer. In a move to raise social awareness of the dangerous level of plastics in the ocean, the collaboration saw the producer teaming up with G-Star to make a collection of denim made from recycled plastic that had been found in the ocean.
The AW Collection
Producing a range of utility jackets, G-Star RAW is the ideal brand if a nod to vintage military is right up your street. As we move into Autumn and Winter, check out the utility jackets, hooded jackets and knit jumpers on the Mainline Menswear website as they are a perfect option to keep you toasty as the colder months draw in.
This year signals a new direction for the G-Star RAW collection with a clear return to more classic denim garments and denim related products for the colder months. Rediscovering G-Star RAW roots as a denim and utility brand is the key message behind the AW design concepts. The collection features more authentic pieces enriched with depth in texture and variety consistently conceived in line with the G-Star heritage, like mixing rich corduroy and denim as well as washed canvas and twills, thus featuring a more ‘’old school’’ G-Star design flavor across the offer.
Also producing denim jeans, shirts, hoodies and sweatshirts amongst other urban style clothing, G-Star RAW is available right now to upgrade your wardrobe on the Mainline Menswear website.