//Emporio Armani incorporates the kids world

Emporio Armani incorporates the kids world

Emporio Armani incorporates the kids world within its remit of adult clothes and accessories for all occasions starting from this autumn/winter 2018.

The girls’ collection (aged 2-16 years) and boys’ collection (aged 2-14 years) are both increasingly inspired by grown-ups’ styles, revisited in a fun Mini Me manner.

For “little women”, the main hue is pink, which features in overcoats, dresses, shirts and accessories with geometric prints and quilted jacquards, next to classic black and white, and a dark shade of blue.

The main theme of the collection is the eagle icon, Emporio Armani’s signature logo.

Blue and orange, combined with bright red and black, dominate the boys’ collection. Clearly inspired by the Emporio Armani men’s collection, elegant outfits and streetwear styles include suits, shirts, sweaters and overcoats, as well as jackets, bombers and baggy trousers.

Besides camouflage prints and motifs that reference the world of sports, the eagle logo features in all-over prints on sweatshirts, sweaters, trousers and accessories.

This season, the fun “My First Armani” gift packs for newborns are back again. Available in three delicate hues (light blue, pink and beige), each pack include jumpsuits, hats, pouches, bibs, slippers and bodysuits.

The new campaign shots below by Federico Leone were designed to show the metropolitan spirit of Armani in the child’s line.

F/W 2018 the children's line becomes part of Emporio Armani

F/W 2018 the children’s line becomes part of Emporio Armani

 

Pink is a key colour for the girlswear at Emporio Armani FW18

Pink is a key colour for the girlswear at Emporio Armani FW18

 

Emporio Armani incorporates the kids world with special denim pieces for winter 2018

Emporio Armani incorporates the kids world with special denim pieces for winter 2018

 

The photos are by Federico Leone and styling by Maddalena Montaguti with grooming by Antonella Gaglio

The photos are by Federico Leone and styling by Maddalena Montaguti with grooming by Antonella Gaglio

 

Oversized accessories for Emporio Armani kidswear winter 2018

Oversized accessories for Emporio Armani kidswear winter 2018

 

Logo scarves at Emporio Armani kidswear FW18

Logo scarves at Emporio Armani kidswear FW18

 

Cool techno fabric padded jackets at Emporio Armani kids

Cool techno fabric padded jackets at Emporio Armani kids

 

Special denim pieces from Emporio Armani kids fashion

Special denim pieces from Emporio Armani kids fashion

All photos by Federico Leone – all rights reserved

Styling by Maddalena Montaguti, grooming by Antonella Gaglio

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